Mumstock 2015 Whitepaper 'Motherhood is not a job'

In 2015, research conducted by Saatchi & Saatchi for Mumsnet revealed the ‘eight emotional roles’ played by parents - and that mothers would love to spend more time on the fun, anarchic aspects of parenting.

Mar 18, 2015
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Saatchi & Saatchi

Saatchi & Saatchi launched in 1970, with the philosophy that “Nothing is Impossible” – a statement that is carved into the steps of our London building. This spirit remains fundamental to our approach. Our clients are big, small, international and local, but they all share our ambition to deliver market-beating creative work. We are a full service, integrated communications network, with 114 offices in 67 countries, with our headquarters in London.

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