Young's Seafood - Gastro

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Apr 01, 2019
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We used Sky's unique data sources to ensure that we were reaching the right audiences on the channels and in the programmes they watched, as opposed to just buying demographics. In addition to that we targeted those who buy some of the rival brands to Young's regularly.

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Total Media

We are the only media agency built on the principles of behavioural science. We create media plans built around knowledge of people’s behaviour. We do this by deploying a full range of research capabilities, from ethnography to neuroscience to behavioural economics to data analytics. It’s through this approach that we deliver authentic, creative and effective media solutions that match the behaviour of real people. What does the behavioural planning agency mean: It means we are experts in media. It means we are experts in human behaviour. But most importantly it means we are experts in change. We focus on behavioural science as it ensures we are at the forefront of understanding how people make decisions and how we can change those decisions. Our knowledge of media and our knowledge of behavioural science are the tools we use to help brands influence consumers. To buy, to download, to prefer, to remember, to choose , to donate...

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