HuggyBug. Consumers International.

Fake toy advert to raise awareness of just how vulnerable today’s kids toys are to being hacked. The video was used to put pressure on the G20 to increase the security and data protection of kid’s connected toys.

Go to the profile of TOAD
Jul 11, 2018
0
0

Consumers International wanted to raise awareness of just how vulnerable today’s kids toys are to being hacked by criminals, who can do everything from access your child’s photos, to listening in on your conversations. TOAD was tasked to create a video warning of these sinister crimes, so we came up with a fake advert for a fake toy and boasted about it’s worrying features.

The video put pressure on the G20 countries to increase the security and data protection of kid’s connected toys, to make them safer and less prone to being infiltrated by strangers.

Go to the profile of TOAD

TOAD

TOAD is a creative studio located in the heart of East London, started by four lifelong friends, Jack and Guy Davidson, Henry Waterfall-Allen and Daniel Clarke. TOAD believes bold and brilliant ideas don’t need the biggest budgets, just the biggest imaginations, and works with a variety of clients including Warner Bros, War Child, P&G, Pampers, UK Parliament, C4, BBC, MTV, and Comedy Central. Why the Name? We could say it’s short for ‘The Original Advertising Dudes’ or tell you we were inspired by Ginger Baker’s boring drum solo, or that we got high on Ayahuasca in Peru and met The Mighty Toad King, but the truth is, toad’s are outsiders and so are we. At TOAD, the four directors have known each other since they were teenagers, and have developed a creative understanding and company ethos that can’t be faked. We all know what each other wants, how each person works and what our collective goal is, which feeds into our work, with our team and the way we are with our clients. Our lifelong desire to create has meant we’ve all developed production skills, so we know what it takes to bring groundbreaking ideas to life. Our sister company Mother’s Best Child is a comedy content studio and major part of our creative firepower. As TV writers and producers they have racked up over 250 million online views and been featured on all the UK’s leading terrestrials.

No comments yet.