What Works Where 2016 - Is integration the key to digital success?
Our 2016 research was conducted by Winmark Global to reveal how channel usage has delivered against the objectives of over 400 B2B marketers; how they are spending their budgets; and measuring their efforts. We’ve also taken a closer look at a number of challenges facing marketers in the ever complex and increasingly fast-paced digital age. This report continues the 2015 theme: following the spread of digital channel usage within the organisation, as it seeps out of Marketing’s control and into the hands of every member of the organisation. We have canvassed the views – via a qualitative and quantitative study – of over 100 senior marketers and HR professionals from some of the world’s most influential B2B organisations. Their insights provide the focus for this report.