Organ donation. We need everybody.
Registering record numbers while promoting a positive body image. Win win.
People think you have to be young and super-fit to be an organ donor. But that’s not true.
THE BOLD IDEA
Everybody can save a life. Thin ones, not-so-thin ones, wrinkly ones…
10,000 new names on the Organ Donation Register. The number of registered donors in Scotland is now 50%.