Flying High at The Travel Marketing Awards 2020
I Bet You Didn’t Know that... last night we won THREE awards at the TTMA2020 for the campaign with ANZ for A Better Way to Fly - Bet You Didn’t Know
We’re delighted to announce that we not only won the Advertising Campaign <£250k (Gold Standard) for A Better Way to Fly - Bet You Didn’t Know, a joint campaign with Air New Zealand and creative agency Sound, but we also came 2nd for Integrated Campaign <£500k and Digital Marketing Campaign for the same campaign.
The creative campaign plays on fun and surprising facts, such as ‘bees have knees’, ‘a shrimp’s heart is in its head’ and ‘a banana is a berry’, with the final reveal being that Air New Zealand fly direct to LA from London.
We launched the campaign with digital OOH cross tracks at high traffic commuter tube stations like Green Park, Piccadilly Circus, Waterloo and Moorgate. Using geo-location tracking, we then retargeted audiences across social and mobile with other high impact formats, like interscrollers and ‘scratch aways’. We also supported this with mobile and display, as well as consideration and conversion messaging to promote different cabins, seat types, in-flight services and prices.
A massive well done to the team at ANZ, Front Page/Sound and agenda21 who all worked on this award-winning campaign.
You can read a more detailed account of the work carried out on this cross-channel campaign here.