Equifax: The Knowledege Centre

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Sep 13, 2018
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In a rapidly changing, competitive market, we needed to find a way to use organic search to increase subscriptions of Equifax’s credit report product by increasing Equifax’s organic search visibility and traffic, while also improving brand awareness and saliency of the Equifax brand and their credit report product.We wanted to reach consumers who were seeking information about topics that were highly relevant to credit reports.

We created a data-driven content strategy using our in-house tool Insight Compass, which helped make our efforts highly-targeted and more likely to drive traffic. We populated the Knowledge Centre, a content hub on the Equifax website, with helpful articles and downloadable guides on a variety of financial topics that would genuinely offer value to people in sometimes tricky financial situations. Bringing these people to the website helped us raise awareness of both the Equifax brand and their product.

Significant increase in conversions from visitors to the hub

Six-fold increase in traffic significantly growing search visibility and ranking keywords

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agenda21

We’re a modern media agency built for the constantly changing digital world. We exist to shorten the time between a client’s media investment and great stuff happening. Great stuff like driving sales, finding new customers, building market share, launching products....you get the gist. We build connected media for our clients. This means using media that is addressable, ad-servable or conditionally delivered with the purpose of liberating your creative messages and business. If we can’t validate, track and measure it, we don’t do it. When used properly this media and the data captured, creates stories that become the intelligence engine that drives what you do and means you can act now and act fast. We work best with people that don't want business as usual, who want to change how they do stuff and are trying to speed up what they do. That could mean you’re a new start-up or a business trying to secure second round funding. Or you might be a traditional business who recognises there is a need to change. And change now. If you sound like that sort of client, we'll probably work very well with you.

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