Google vs. Facebook: who will win in the battle for video dominance?

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Oct 15, 2018
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The battle between Google and Facebook in the video space is heating up. With new product development in Facebook Watch and IGTV, Facebook is on a mission to draw younger audiences away from YouTube and cash in on smartphone video. But what does this mean for advertisers and content creators?

Our Head of Planning, Hannah King, gives her view on this:

“Facebook and Instagram’s move into ‘longer’ form broadcast content could deliver apowerful component to the right media plan, with the right target audience, now andin the future. However, at the moment both are very much in their infancy of adoption to necessarily be the obvious choice for all video based plans. This is just another development in what is a really exciting time and future for media planning across video.

With the likes of Samsung TV advertising, addressable TV opportunities across the board and rumoured trialling of video ad opportunities in longer form content, with premium environments such as Amazon, what’s clear is there is only going to be more competition and more choice. This will give advertisers greater volume of videoad opportunities, across multiple screens, for smarter TV and video planning and buying at scale moving forwards.”

As featured in City AM. To read the full article click here.

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We’re a modern media agency built for the constantly changing digital world. We exist to shorten the time between a client’s media investment and great stuff happening. Great stuff like driving sales, finding new customers, building market share, launching products....you get the gist. We build connected media for our clients. This means using media that is addressable, ad-servable or conditionally delivered with the purpose of liberating your creative messages and business. If we can’t validate, track and measure it, we don’t do it. When used properly this media and the data captured, creates stories that become the intelligence engine that drives what you do and means you can act now and act fast. We work best with people that don't want business as usual, who want to change how they do stuff and are trying to speed up what they do. That could mean you’re a new start-up or a business trying to secure second round funding. Or you might be a traditional business who recognises there is a need to change. And change now. If you sound like that sort of client, we'll probably work very well with you.

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