Air New Zealand: A Better Way To Fly

Feb 19, 2019
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‘A Better Way to Fly’ was Air New Zealand’s first global brand campaign. We needed to raise awareness of the London to New Zealand flight route, the route via Singapore and in-flight service, and drive bookings to deliver a UK return on ad spend of 15:1.

Our challenge was to reach a niche audience of flyers to New Zealand from the UK with a limited budget and creative that was not developed with a UK audience in mind. To achieve this, we developed a unique customer ecosystem which made efficient use of budget and intelligent use of creative. This ecosystem was designed to engage a broad travel audience, which we could then segment to serve personalised media. We only paid for people who engaged with the video, and profiled audiences as they viewed it so we could serve them relevant display, content or paid search ads as they continued their search for flights.

Results:

21:1 return on ad spend

150% more traffic to the Air New Zealand site

81% uplift in brand favourability

132% uplift in purchase intent


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We’re a modern media agency built for the constantly changing digital world. We exist to shorten the time between a client’s media investment and great stuff happening. Great stuff like driving sales, finding new customers, building market share, launching products....you get the gist. We build connected media for our clients. This means using media that is addressable, ad-servable or conditionally delivered with the purpose of liberating your creative messages and business. If we can’t validate, track and measure it, we don’t do it. When used properly this media and the data captured, creates stories that become the intelligence engine that drives what you do and means you can act now and act fast. We work best with people that don't want business as usual, who want to change how they do stuff and are trying to speed up what they do. That could mean you’re a new start-up or a business trying to secure second round funding. Or you might be a traditional business who recognises there is a need to change. And change now. If you sound like that sort of client, we'll probably work very well with you.

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