Casumo: Eradicating ‘boredom’ whatever the weather

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Sep 03, 2018
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Online casino Casumo needed to drive business growth, increase customer retention and reach new audiences using innovative and cost effective approaches.

By isolating key conurbations and matching weather patterns for key cities against visits, site engagement time and deposit levels on the Casumo site, data showed that weather had a strong influence over how often and how heavily people engaged with the Casumo site. When the weather was wet, it prompted certain audiences to play more and play for longer.

Using this insight, we synced a real-time weather API to Facebook's API, so that Casumo ads changed automatically depending on the weather. Different dynamic creative ads were served depending on the forecast, location and audience profile. We also delivered creative with specific offer messages to drive engagement and encourage sign-ups from new users.

Whilst we saw an immediate positive impact on the core metrics following our campaign, the best results came from the significant rise in the subsequent deposits paid as a result of our activity, indicating significant engagement from new Casumo users, which was one of our key objectives. 

Results:

300% increase in subsequent deposits

6x ROI of non- weather campaigns

16% increase in average time on site

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agenda21

We’re a modern media agency built for the constantly changing digital world. We exist to shorten the time between a client’s media investment and great stuff happening. Great stuff like driving sales, finding new customers, building market share, launching products....you get the gist. We build connected media for our clients. This means using media that is addressable, ad-servable or conditionally delivered with the purpose of liberating your creative messages and business. If we can’t validate, track and measure it, we don’t do it. When used properly this media and the data captured, creates stories that become the intelligence engine that drives what you do and means you can act now and act fast. We work best with people that don't want business as usual, who want to change how they do stuff and are trying to speed up what they do. That could mean you’re a new start-up or a business trying to secure second round funding. Or you might be a traditional business who recognises there is a need to change. And change now. If you sound like that sort of client, we'll probably work very well with you.

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