How do you get women runners excited about a technical, new shoe innovation, in the middle of winter?
What women runners really care about in the dark winter months is staying safe while out on their run.
mcgarrybowen London is a creative communications agency based in London, operating as a global creative hub within the Dentsu Aegis Network.
We believe big organising ideas have capacity to drive everything a brand does; from what it says, how it behaves, and where it appears to the utility and experiences it provides.
Our approach to the challenges our clients face is fluid and flexible. No one size fits all, but instead bespoke teams are built around our clients and their needs from across our broad church of network expertise, who swarm together around client problems, as one seamless team.