Honda Racing F1 (Honda) - This Is Why We Race

We were briefed to create a film to launch the new 2018 Formula 1 season for Honda Racing.

Mar 22, 2018
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Digitas

Hello. We’re Digitas UK. Like the Unicorn, Digitas is a rare beast , with strategy, technology, data, creativity and media under one roof. We blend these disciplines to create digital experiences that bring brands to life. Data is about truth, strategy is about finding growth, creative is about creating emotional reactions to drive action, and media is about reaching people in the moments that matter. We create digital experiences t hat bring brands to life through 4 capabilities: Experience Consulting, Platforms & Products, Precision Media and Contextual Communications. We believe the real power of our dept h in these specialisms is brought to bear when blended together – to create Total Brand Experience–something that we are uniquely positioned to deliver.

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