A whole new way to buy Sky

Transforming how Sky connect with their customers

Jun 29, 2018

We worked with Sky as they re-imagined their commercial proposition and created a new way for people to buy Sky. No more bundled packages, now customers can build their own, personal Sky experience. From designing the identity, to developing all aspects of campaign strategy and execution, this was probably the most game-changing strategy and campaign for Sky ever.


Hello. We’re Digitas UK. Like the Unicorn, Digitas is a rare beast , with strategy, technology, data, creativity and media under one roof. We blend these disciplines to create digital experiences that bring brands to life. Data is about truth, strategy is about finding growth, creative is about creating emotional reactions to drive action, and media is about reaching people in the moments that matter. We create digital experiences t hat bring brands to life through 4 capabilities: Experience Consulting, Platforms & Products, Precision Media and Contextual Communications. We believe the real power of our dept h in these specialisms is brought to bear when blended together – to create Total Brand Experience–something that we are uniquely positioned to deliver.

No comments yet.