Durex: ForeplayForever

Durex has launched a playful, pro-foreplay marketing campaign for its Pleasure Gels lube collection. Foreplay Forever aims to normalise lube usage for pleasure – not just for problems – while simultaneously busting the myth that only penetrative sex is good sex.

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Nov 22, 2019
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Havas London's latest campaign with Durex, is pro-foreplay, aiming to break the stigma around lubrication and challenge the myth that only penetrative sex is good sex.

The playful spot depicts a couple in a never-ending loop of foreplay passion. Each time, they grab a different lube from Durex’s Pleasure Gels range and the scene glitches, rewinding back to the flustered and excited point where the couple started. 

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Havas London

Havas London is Havas UK's flagship creative agency. Our mission is to make a meaningful difference to the brands, the businesses and the lives of the people we work with.

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