Citroen: First Dates
French car marque Citroën has unveiled a new series of idents as part of its award-winning sponsorship of Channel 4’s First Dates. These idents represent the first major piece of work created by Havas London in line with Citroën’s new signature look and feel for its UK marketing.
Each mini-movie begins with a blossoming driver-passenger romance, only for matters to be brought crashing back down to Earth when the humorous reality of the outside world is revealed.
The tongue-in-cheek campaign marks the first major work to be produced by Havas to reflect Citroen’s ‘Love a Little Frencher’ UK marketing approach, which seeks to couple French romance with a twist of British grit.