Rekorderlig: Welcome to Rekorder-land
Rekorderlig, a Molson Coors’ brand, unveiled the first advertising campaign for its new Botanicals range.
This new campaign was timed to coincide with the launch of the new products into Tesco stores, it marked the first work from creative agency Havas London since it won the brand’s advertising account in 2017.
The campaign comprised of a series of online films, a partnership with Time Out, and a sponsorship with Underbelly featuring a Rekorderlig Botanicals Bar at London’s South Bank Festival in summer 2018. It also introduced Rekorder-land, which became an ongoing creative platform across Rekorderlig’s entire portfolio.