Vanish: Love for Longer
Love for Longer Educating the public that much of the UK's annual 300,000 tonnes of clothes waste is avoidable.
Vanish, the world’s #1 stain removal brand, launched a campaign with Havas London urging UK families to love their clothes for longer — after research revealed that more than 300,000 tonnes of clothing is sent to landfill every year*.
The Love for Longer campaign, aimed at educating the public that much of the waste shown is avoidable — challenging the public to think twice before needlessly throwing away clothing, by removing everyday stains and hence extending the lifespan of our clothes.
The television commercial, that ran for four weeks, dramatised this message in literal terms — depicting people hunting through a landfill site for stained clothes that have been discarded unnecessarily. These clothes, which were then washed using Vanish and restored to wearable condition, were sent to key fashion influencers as part of an outreach and PR activation.