Jurys Inn - Stay Happy
The charming 'The Trolley' campaign introduces the brand's new proposition - Stay Happy.
This campaign was created by Havas London and marked the agency’s first work hotel chain Jurys Inn. The multi-media campaign, which launched on TV in 2017, also introduced the brand’s proposition – ‘Stay Happy’.
The charming, surprisingly emotive film followed the journey of a lonely trolley on its mission to find happiness. We witness the trolley’s melancholy journey as it rolls through a dimly-lit and unwelcoming city in the rain, before its ‘light bulb moment', as the trolley dashes to its nearest Jurys Inn, where the hotel’s warm and welcoming offering is showcased.
The content focuses on the hotel’s small touches – all of which add up to a great stay – including the welcoming environment and friendly staff who greet you, the plentiful breakfasts and all the little experiences in the guest rooms and throughout the hotel.
The campaign spanned across TV, VOD and digital media and was accompanied by social, CRM and in-hotel activity.