Argos 2018 Case Study
Argos has always been a category-of-one retailer; a unique store-and-catalogue model that became a familiar presence on every High Street. Yet the challengers it had started to face were far from unique; the digital revolution in general, and Amazon in particular, were in danger of leaving Argos looking outmoded, even irrelevant. Our brief was to help turn the business round, to reinvent it for the new era. Less ‘500 store with a website’, more ‘digital leader with 500 pick-up points’, we had to present Argos as a smarter, more dynamic retailer, a category-of-one once more.