We Choose Hybrid - Toyota Case Study
For Toyota, The&Partnership used a radically different approach to audience research. We used the power of data and technology to seize the day: sizing barriers, unlocking insights and informing a vast system of creative content. Each element addressed a di erent audience challenge, all served dynamically to audiences at the perfect point in their car buying journey. This insight-led, multi-dimensional approach meant multiple consumer barriers could be cleverly tackled at the same time and led to exceptional sales growth of Toyota hybrids across key markets in Europe .