We Choose Hybrid - Toyota Case Study

For Toyota, The&Partnership used a radically different approach to audience research. We used the power of data and technology to seize the day: sizing barriers, unlocking insights and informing a vast system of creative content. Each element addressed a di erent audience challenge, all served dynamically to audiences at the perfect point in their car buying journey. This insight-led, multi-dimensional approach meant multiple consumer barriers could be cleverly tackled at the same time and led to exceptional sales growth of Toyota hybrids across key markets in Europe .

Go to the profile of The&Partnership
Jul 23, 2018
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Go to the profile of The&Partnership

The&Partnership

The&Partnership London is a future-focused creative agency whose mission is to bring together creativity, technology and data in new, exciting and effective ways. Originally founded in 2001 as CHI, the agency rebranded in 2018 as The&Partnership London, underlining its position as the beating creative and strategic heart of The&Partnership’s cross-discipline network of agencies. The&Partnership London believes the future of the creative industries lies in big, bold and bionic ideas which blend world-class creativity with smart data, progressive technology and artificial intelligence. The agency was in 2016 named the UK’s most awarded independent creative agency at Cannes Lions, as well as Digital Agency of the Year at the Campaign BIG Awards. The&Partnership London is the creative centre of The&Partnership, which is both the UK’s largest and Europe’s fastest-growing independent agency network, increasingly known for its innovative in-sourced model. Backed by WPP and spanning four continents, with 1,500 staff, the multi-disciplined network last year saw a year of record growth, expanding across 17 new European markets and doubling in size against a challenging industry backdrop. It attributes this rapid expansion to the success of its in-sourced ‘&Model’ agencies, with multi-disciplined, on-site teams working alongside clients’ marketing departments in new, nimble ways, to a single bottom line; delivering data-driven work to fit new marketing agendas. The&Partnership has 22 offices across North America and Europe.

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