Cadburys - Donate Your Words

Cadbury removed the words from its Dairy Milk bar for the first time in support of Age UK to combat loneliness among the older generation. Cadbury gave 30p to the charity for each limited-edition bar sold, and released a heartfelt film that told stories of a number of older people who feel alone.

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Nov 04, 2019
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VCCP

VCCP is an international integrated communications agency, founded in 2002 on the principles of simplicity, collaboration, un-preciousness and integration around ideas rather than channels. We are the challenger agency for challenger brands and transform the fortunes of our clients by challenging and disrupting the categories they operate in.

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