VCCP is an international integrated communications agency, founded in 2002 on the principles of simplicity, collaboration, un-preciousness and integration around ideas rather than channels. We are the challenger agency for challenger brands and transform the fortunes of our clients by challenging and disrupting the categories they operate in.
This is nextGen easyJet, our latest integrated brand campaign for the airline, marking their first pan-European campaign since the pandemic. The campaign celebrates a new generation of sustainable travel and the restless, pioneering spirit of the easyJet brand.
24,000 children miss school each day due to bullying in the UK. 'The Power of Words' film uses real bullying stories of children to raise awareness of their three year partnership with The Diana Award. As a result, 10,000 anti-bullying ambassadors are being trained across primary schools.
Our campaign for Virgin Media O2 'Volt' was a truly integrated campaign which aimed to drive awareness for its joint proposition. The campaign demonstrated how Virgin Media and O2 are 'Better, connected' by supercharging the nation through the power of Volt.
We, alongside our Madrid office, launched a 360 pan-European integrated campaign to appeal to both current and future riders. This campaign introduced a new brand positioning which focused on the rider rather than the bike itself. This was our first campaign since winning the European business.
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