Pip Hulbert has been appointed Chair of the IPA Effectiveness Leadership Group
Our CEO, Pip Hulbert has been appointed Chair of the IPA Effectiveness Leadership Group. Pip will lead a group of agency & client leaders to develop positive behaviour change, focused on evidence-based decision-making.
Published by The IPA:
Wunderman Thompson CEO Pip Hulbert has been appointed as new Chair of the IPA Effectiveness Leadership Group, a prestigious advisory group of client and agency leaders working together to develop and promote positive behaviour change with a focus on evidence-based decision-making.
In her role. Hulbert will lead the Group in debating how best to market marketing to the C-suite, manage marketing in day-to-day client agency relations, and develop strategies to measure marketing in order to demonstrate effectiveness in delivering profitable brand growth. The Group will also agree and support a 2020 cross-industry programme of research and development by leading industry consultants, the findings of which will be unveiled at the IPA EffWorks London 2020 flagship conference on 13 October.
Pip succeeds MBA CEO and IPA FIPA Stephen Maher who has served as Chair for the past three years and has been instrumental in establishing Effectiveness Week in the wider industry calendar. Maher will remain a Group member.
Says Pip Hulbert, UK CEO, Wunderman Thompson and Chair of the IPA Effectiveness Leadership Group: "In a world of increasing accountability it’s important for the industry to put forward strategies to help marketers and agencies navigate uncertainty. Technology is redefining brand experience and the way we interact and operate. Yet many of the fundamental principles of brand building can still apply. We just have to work out how. That’s why I’m delighted to be at the helm of a Group of the brightest minds addressing exactly this with an upcoming calendar of exciting new research and events on the horizon."