J. Walter Thompson announces book release of ‘New Female Tribes’: Shattering the Female Stereotypes and Redefining Women Today

Five years ago J. Walter Thompson London embarked on a record breaking study of the largest consumer category in the world, women. Speaking to 8,000 women in 19 countries, including the UK, USA, China, India, Russia, Australia and Saudi Arabia. Among the findings the ‘Women’s Index’ revealed: 76% OF WOMEN FELT IT HAD NEVER BEEN A BETTER TIME TO BE A WOMAN 50% QUESTIONED WERE THE MAJOR BREADWINNER 74% FELT THAT WORK WAS LINKED TO THEIR SENSE OF SELF https://jwt.co.uk/work/female-tribes

Aug 08, 2018
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Wunderman Thompson

J. Walter Thompson London create pioneering solutions that transform brands and businesses. We provide strategic direction and develop communications activity along the path to purchase, from driving awareness through TV and digital to engagement via in-store, social media and branded content. This is supported by our 24/7 in-house production studio which allows us to produce work in a fast and cost effective manner. Headquartered in New York, J. Walter Thompson Company was founded in 1864 and is a true global network with more than 200 offices in over 90 countries, employing nearly 10,000 marketing professionals.

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