HSBC UK Global Citizen TV ad

To introduce HSBC’s new brand promise ‘Together we thrive’ in the UK, J. Walter Thompson London launched a new campaign that celebrates the bank’s open looking ethos, and made it locally relevant by showcasing HSBC UK’s ongoing commitment to helping people, businesses and communities in the UK to prosper. The activity launched with a 60” film called ‘Global Citizen’ that stars the travel man himself, Richard Ayoade, as he highlights the cosmopolitan aspects of everyday life in the UK, from enjoying piping hot Costa Rican coffees to struggling with Swedish flat-pack furniture and worshipping international football heroes. On closer inspection you’ll see that the ad is liberally peppered with visual references to countries from around the world – a homage to how the bank has been connecting the world through trade for 152 years. The campaign also includes 10 second TV, print, outdoor, social and digital executions that further promote HSBC UK’s desire to help people prosper by highlighting its partnerships with The Princes Trust (helping young people into education and business), its £10bn Small Business Fund to help SMEs, and its sponsorship of British Cycling (with the aim of getting 2 million extra people cycling).

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Jan 15, 2018
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J. Walter Thompson

J. Walter Thompson London create pioneering solutions that transform brands and businesses. We provide strategic direction and develop communications activity along the path to purchase, from driving awareness through TV and digital to engagement via in-store, social media and branded content. This is supported by our 24/7 in-house production studio which allows us to produce work in a fast and cost effective manner. Headquartered in New York, J. Walter Thompson Company was founded in 1864 and is a true global network with more than 200 offices in over 90 countries, employing nearly 10,000 marketing professionals.

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