Prism & JWT Live: Aston Martin Behind the Scenes
JWT Live created, designed and produced the Aston martin DBS Superleggera launch in London, in collaboration with Prism, to huge critical acclaim and overwhelming feedback online. The launch focussed on a light installation, designed to highlight the new vehicle, as well as three legacy vehicles, from the sixties, seventies and 2007. The Roundhouse was chosen due to it’s synergy with Aston Martin. British, iconic, powerful and beautiful. The reveal was proceeded by a jaw dropping film by Nick Knight, followed by a dynamic lightshow backed by the incredibly powerful drum and bass track “Jungle ballet”, by Keeno.