Prism & JWT Live: Aston Martin Behind the Scenes

JWT Live created, designed and produced the Aston martin DBS Superleggera launch in London, in collaboration with Prism, to huge critical acclaim and overwhelming feedback online. The launch focussed on a light installation, designed to highlight the new vehicle, as well as three legacy vehicles, from the sixties, seventies and 2007. The Roundhouse was chosen due to it’s synergy with Aston Martin. British, iconic, powerful and beautiful. The reveal was proceeded by a jaw dropping film by Nick Knight, followed by a dynamic lightshow backed by the incredibly powerful drum and bass track “Jungle ballet”, by Keeno.

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Aug 09, 2018
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J. Walter Thompson

J. Walter Thompson London create pioneering solutions that transform brands and businesses. We provide strategic direction and develop communications activity along the path to purchase, from driving awareness through TV and digital to engagement via in-store, social media and branded content. This is supported by our 24/7 in-house production studio which allows us to produce work in a fast and cost effective manner. Headquartered in New York, J. Walter Thompson Company was founded in 1864 and is a true global network with more than 200 offices in over 90 countries, employing nearly 10,000 marketing professionals.

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