J. Walter Thompson Latest Network Agency To Create Consultancy Offering With Canteen
J. Walter Thompson has launched Canteen to reimagine the future of the Food and Beverage industry through the lens of trends, insights and culture. Working with a network of specialists including sustainability experts, chefs, bloggers, nutritionists and semioticians Canteen’s services span innovation, brand strategy, product launches, food story development, content strategy and culture-first learning. The consultancy is founded and led by Megan Van Someren, a JWT Global Strategy Director with 20 years F&B experience. The founding team is made up of strategists and passionate food culture lovers, including Sophia Redgrave and Marina Lindsay-Brown, with an in-depth knowledge of the world of food, drink, health and wellness and their adjacencies. www.jwt.com/canteen Instagram @Canteen_Collective.