The National Centre For Domestic Violence: 'The Not-So-Beautiful Game'

As football fever sweeps the globe many would rather not face the uncomfortable truth that darkens the world’s favourite sport. Domestic violence and the World Cup are closely linked, with reported incidents increasing by 26% if England plays, 38% if England loses and 11% the next day, win or lose. To bring these stats to life in a dramatic way and remind the country that domestic violence has no place in society, J. Walter Thompson London has created a timely and reactive campaign for The National Centre for Domestic Violence. https://jwt.co.uk/work/the-not-so-beautiful-game

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Aug 08, 2018
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J. Walter Thompson

J. Walter Thompson London create pioneering solutions that transform brands and businesses. We provide strategic direction and develop communications activity along the path to purchase, from driving awareness through TV and digital to engagement via in-store, social media and branded content. This is supported by our 24/7 in-house production studio which allows us to produce work in a fast and cost effective manner. Headquartered in New York, J. Walter Thompson Company was founded in 1864 and is a true global network with more than 200 offices in over 90 countries, employing nearly 10,000 marketing professionals.

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