The National Centre For Domestic Violence: 'The Not-So-Beautiful Game'
As football fever sweeps the globe many would rather not face the uncomfortable truth that darkens the world’s favourite sport. Domestic violence and the World Cup are closely linked, with reported incidents increasing by 26% if England plays, 38% if England loses and 11% the next day, win or lose. To bring these stats to life in a dramatic way and remind the country that domestic violence has no place in society, J. Walter Thompson London has created a timely and reactive campaign for The National Centre for Domestic Violence. https://jwt.co.uk/work/the-not-so-beautiful-game