Carlsberg - Betterment
Latest campaign reflects Carlsberg's philosophy of always pursuing better. Two new films launch this month in Denmark, before rolling out across other European markets. “The Delivery” dramatises Carlsberg’s brand philosophy and follows Danish actor Mads Mikkelsen as he cycles through the streets of Denmark, reflecting on the idea that anything can be improved with with a positive outlook. Also launching is “Snap Pack”, which showcases Carlsberg’s new, sustainable packaging. Using a revolutionary new technology, it’s contributing to a better world by reducing plastic as part of their broader environmental pledge.