Rightmove - Outnumbered

The brand idea - When life moves, make your Rightmove - Positions the brand in the emotional territory of moving home, rather than buying a property. Through various stories in a fully integrated campaign, we impart the simple but powerful thought that as life changes, our home should change too. The latest spot shows a father trying to find a brief moment of peace to read. He’s humorously interrupted by his twins playing the recorder and is later piled upon by his kids who cover him in stickers. He then relocates to the bathroom before being interrupted again. Eventually, he resorts to sitting outside – at which point he realises, a move might be a good idea. The final shots show the family moving to a more spacious home with room for the kids to play, and it even boasts a big enough shed for Dad to escape to for some very much needed peace and quiet – for now.



Go to the profile of Fold7 - Advertising Agency London

Fold7 - Advertising Agency London

Making brands relentlessly relevant is all we have ever cared about. Our two guiding principles are: Magic & Momentum. Together they are a powerful force that inspire people to feel something and do something. Magic breathes life into brands. So even if it’s just for a moment, we quiet people’s rational side, suspend their disbelief and get them to feel. Momentum ensures they have a life beyond initial impact. People want to pick them up and play with them. They inspire people to act.

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