Carlsberg - Build The Danish Way (Content series trailer)

Carlsberg sent six strangers with no prior construction experience, to a hidden slate quarry in Cornwall, where they build the world's first waterfall-powered pub and were introduced to the Danish way of living. ‘Build the Danish Way’ was designed to give Carlsberg’s UK audience the ideal introduction the Danish values of simplicity, directness, and open communication. By whisking them away from everyday life, taking away their smartphones and devices, and challenging them to build not just a pub but also a friendship, the experience made them question their work-life balance and reassess their relationship with technology. The team’s progress was captured in a content series which launched across Carlsberg’s UK social channels.

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Fold7 - Advertising Agency London

Making brands relentlessly relevant is all we have ever cared about. Our two guiding principles are: Magic & Momentum. Together they are a powerful force that inspire people to feel something and do something. Magic breathes life into brands. So even if it’s just for a moment, we quiet people’s rational side, suspend their disbelief and get them to feel. Momentum ensures they have a life beyond initial impact. People want to pick them up and play with them. They inspire people to act.

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