Carlsberg - Unfiltered (Global)

Our first global work launches Carlsberg's new 'Unfiltered' offering and builds on the success of 'The Danish Way.' The campaign sees a more rugged Mikkelsen exhibit the progressive, straightforward and honest qualities that represent a more ‘Unfiltered’ outlook. The work reflects the characteristics of the new brew and suggests another explanation for why Carlsberg is probably the best beer in the world. The campaign launches in film and out-of-home first in Ireland, followed by other markets across the globe.

Go to the profile of Fold7 - Advertising Agency London

Fold7 - Advertising Agency London

Making brands relentlessly relevant is all we have ever cared about. Our two guiding principles are: Magic & Momentum. Together they are a powerful force that inspire people to feel something and do something. Magic breathes life into brands. So even if it’s just for a moment, we quiet people’s rational side, suspend their disbelief and get them to feel. Momentum ensures they have a life beyond initial impact. People want to pick them up and play with them. They inspire people to act.

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