Lloyds - M-Word

The M-word is a campaign that sets out to surface one of Britain’s biggest taboos – Money. After extensive research into what families find most difficult to discuss, money came out on top. So to knock this taboo on the head, Lloyds Bank have partnered with Relate, the UK's largest relationship charity, to encourage and support people having those important money conversations.

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May 14, 2019
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Adam&eveDDB

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