Women's Equality Party - #OutOfOffice

Equal Pay Day marks the day women stop getting paid for the rest of the year. So, why should they work? For the Women’s Equality Party, a UK political party, we created a way for people to protest from their desks. And we invented a brand new media channel in the process. We could have made posters, we could have made a film, but instead, we got people to switch on their Out Of Office. A guerilla media first. One tiny email to make a big point. Our message spread across the country with every email bounce back, generating a reach of 198 million through the media and two million on social. With NO media budget, we put gender equality on the minds of millions.

Go to the profile of NOW
Aug 29, 2018
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Go to the profile of NOW

NOW

We only sell one thing at Now: unconstrained thinking. Whether it’s expressed as advertising, brand strategy, design or analytics, we will always look beyond what’s usually done to break conventions and find new ways to solve our clients’ problems. We’re completely independent so we can be 100% unconstrained in our thinking.

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