Creating Personalised Holograms for O2 Business
MBA targets high-value prospects for O2 Business, with a personalised holographic digital expert.
O2 Business identified 50 high-value customers they wanted to persuade to switch to O2. To open those conversations, we wanted to show these prospects that O2 are a network with innovative digital ideas, and hero their key USP – a personal Digital Advisor for every business customer.
A personalised holographic digital advisor was sent to each prospect. By recording 50 bespoke scripts, the hologram was able to speak to each about what O2 could do to specifically help their business.
The campaign achieved an 18% response rate in the first week, delivered an ROI of 13 and has already won 4 IPM awards including the Gold.