Canon. Unleashing Print.

Showing print professionals how to unleash the power of print with Canon.

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Jun 02, 2016
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Canon’s commercial print audience is incredibly diverse, ranging from small high street shops to big commercial outfits. With drupa, the largest print event in Europe, just around the corner, we needed a single, striking creative idea that would resonate with them all - encouraging print professionals around the world to choose Canon and discover new print opportunities.

Capturing the attention of all who saw it, #UNLEASHPRINT struck a positive chord with our audience. Its compelling message provided a great platform for us to produce inspiring social content, quirky product demos, thought-provoking headlines, surprising DM and more.

Instead of pushing a particular product, we focused on user-benefits, demonstrating how everyone could #UNLEASHPRINT. From laptops to table tops, we showed our audience endless print possibilities - and encouraged them to get involved too.

On-stand sales at drupa went up 30% compared to previous years. The hero product launch hit its sales target by day three of the 10-day event. And during the event, #UNLEASHPRINT was used three times more than the hashtag of any other competitor.

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TMW Unlimited

Helping brands to attract, protect and grow customers using intelligent influence.

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