Geometry Wins Evergreen Garden Care

Evergreen Garden Care awards retail marketing business to Geometry, aiming to become the fastest growing garden company.

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May 03, 2019
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Evergreen Garden Care has awarded its UK retail marketing business to Geometry UK as part of a drive to become the clear leader in the garden care category. The agency has won across multiple brands including well-known household names such as Miracle-Gro, Roundup. Weedol and Levingtons.

Evergreen Garden Care had previously worked across different agencies and has consolidated into one brand agency to accelerate growth with stronger strategic and enhanced creative focus through channels. The appointment is effective immediately. Budget remains confidential.

Comments Ann-Marie O’Riordan, Marketing Director UK, Evergreen Garden Care, “Our ambition is to unlock growth in the garden care category for both Evergreen Garden Care and our retail customers by transforming our distinctive brands to reflect the new shopping landscape and new consumer needs."

She explains further, “Traditionally, the gardening care category has framed conversations around product functionality. At Evergreen we believe our consumers buy gardening products to enable them to enjoy precious moments in beautiful gardens with their friends and families. It’s from this platform we are driving innovation, brand campaigns, digital and in-store activation plans.”

The brief runs from the traditional heartland of garden-centres to supermarkets to new retail including pure play online customers. It includes new product launch activation from strategy to launch; a focus on digital across the consumer journey, and, solution development to increase category engagement, conversion and loyalty. The campaign will roll out in 2020.

Said Michelle Whelan, CEO, Geometry UK, “Sustainability, health and wellbeing, changing garden spaces and younger audiences are major trends in this category. Our job is to influence sales with a contemporary retail experience for these wonderful household brands in moments that matter. We’re proud to be chosen as partners.”

The last six months have seen Geometry invest in innovation to help brands drive growth. In January 2019 Geometry launched an Active Brand & Design Practice. 2018 saw the launch of Geometry’s Innovation Practice, Amazon Practice, and, The Flagship retail 3D experiential space.

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Geometry UK

Our ambition is to drive growth by innovating where and how people discover, buy and use your products and services. Our proven growth framework unlocks growth opportunities in consumer (need state), channel (mission) and category (demand space). Our creativity changes behaviour in the moments that matter. With expertise across Retail & Shopper; Omni-Channel & Digital Commerce; Experiential; Brand & Design; Innovation; and B2B & Trade, our promise is to deliver ideas that create growth for your brand. Our clients include: Coca-Cola, GSK, Kimberly-Clark, PwC, HSBC, GORE-TEX, Shell, Diageo and Unilever. We’re led by our values. We are brave, we are trusting, we are reinventive and we are human. The people who make up Geometry are Geometry and we work hard to look after them – whether it’s our award-winning wellness programme, our IPA Gold standard training, our industry-leading benefits or our funding programme for employees’ passion projects.

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