Mazda - Drive Together

Introducing our new brand campaign for Mazda. Drive Together.

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Jan 02, 2017
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Mazda MX-5 RF - Drive Together

The campaign focuses on how human senses are brought to life when driving and the bond that creates between car and driver. Something Mazda calls Jinba Ittai, a Japanese phrase originally used to describe the perfect harmony achieved between a mounted archer and his horse.

The philosophy of Jinba Ittai runs through Mazda and has inspired generations of iconic Mazdas; from the early rotary engine powered models to the brand new MX-5 RF launching this year. Our job was to bring this to life in a way that befits Mazda’s challenger spirit. Working with the brilliant Director Christian Weber this spot marks the start of an exciting journey.

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