'Normalisation' for Pfizer Viagra Connect

To launch Viagra Connect over the counter in the UK we've reframed to problem of erectile dysfunction to show how common the problem is and remove the long-standing stigma.

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Oct 30, 2018
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VMLY&R London

VMLY&R is a global marketing agency with more than 7,000 employees worldwide with principal offices in Kansas City, London, New York, São Paulo, Shanghai, Singapore and Sydney. VMLY&R works with client partners including Colgate-Palmolive, Danone, Dell, Ford, Office Depot, PepsiCo, Pfizer and Wendy’s.

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