When clients like Vodafone go in-house, agencies have an opportunity

If a client decides to take its media buying in-house, it is a sign you have done your job and a new working relationship can be mapped out.

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Jul 27, 2018
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A view from Paul Hutchison CEO. Full Article available Via Campaign https://www.campaignlive.co.uk/article/when-clients-vodafone-go-in-house-agencies-opportunity/1488965

Go to the profile of Wavemaker

Wavemaker

Wavemaker exists to be Future Makers: to build brands that pioneer the future, inspire society and move customers to action. What started with a blank page and a fresh perspective has resulted in building an agency of future. Bound together by our Purchase Journey approach, we help clients translate audience behaviours and insights into smart decisions today, for a prosperous tomorrow. Our organizational capabilities and specialisms, along with the talents of our 8,500 people are united through our focus on understanding, accelerating and optimizing purchase journeys. Our obsession with purchase journeys is apparent in the solutions we create for clients, in how we structure ourselves and in the expertise of our people.

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