We helped EE trial its super-fast 5G network live on the BAFTA red carpet, transforming digital supermodel Shudu into the world's first AI stylist

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Mar 05, 2019

We introduced the world's first AI stylist – Shudu – at this year’s EE British Academy Film Awards. This one-of-a-kind digital supermodel used state of the art holographic technology, helping to film the A-listers and capturing their glamorous outfits - giving fans the ability to shop the red carpet looks from the comfort of their home. 


Shudu captured the outfits using the Google Pixel 3 smartphone, sharing the shots with those watching from their home via an innovative new online chatbot. Using the latest AI tech, Shudu was able to detect and learn the shape of fabric patterns. She then used this knowledge to recognise each stars' outfit before searching thousands of affordable closely matched alternatives and finding the perfect match through tailoring her recommendations based on each fan's preference. 

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Publicis UK

Publicis UK is an award-winning creative hub with a long history of helping clients achieve powerful brand and business transformation. Our purpose is to create powerful, culturally-relevant ideas that help the brands we work with get ahead. To harness both our global scale and local sensitivity to lead change for the benefit of our clients. Our expertise and capabilities are organised around the customer journey; from brand strategy and multi-channel ideas, to digital products and experiences, content journalism, influencer marketing, shopper engagement and experiential. All underpinned by data, technology and innovation.

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