Lastminute.com: Whatever Makes You Pink
Using hyper-contextualised mobile-first content to relaunch the brand across Europe.
We were appointed as lastminute.com’s pan-European agency in November 2017 to help them stand out from the crowd in a challenging industry and regain their position as one of the leaders in the online travel market.
We devised a new, memorable platform for them, in contrast to the more functional approach taken by their competitors. The ‘Whatever makes you Pink’ campaign launched in February 2018 in five markets including; UK, Italy, Spain, Germany and France, via a compelling creative story-telling concept with data at the heart. The campaign was launched across mass media channels such as TV, VOD and OOH, with a focus on social media channels.