Tourism Ireland: Doors of Thrones
Leveraging a national disaster to turn a global audience into advocates for Ireland.
For over 6 years Northern Ireland has been the home to the filming and production of the HBO series Game of Thrones®. It has become a part of Northern Irish culture and it’s landscape.
On January 2016, the Game of Thrones® filming location, and 400-year-old tourist attraction The Dark Hedges, was hit hard by Storm Gertrude.
Over ten weeks, Publicis worked with Tourism Ireland to transform the trees that fell that day into 10 beautifully crafted, bespoke doors that celebrate Northern Ireland's heritage and craft. Each depicting an episode from Game of Thrones season 6 and designed to celebrate the country’s connection with the award winning show.
Each week a new door was installed at the beating heart of a Northern Irish community – the local pub of a Game of Thrones® filming location.
Together the doors now form a pub-crawl through season 6 that spans the length and breadth of the country.