Babylon Health

Making Babylon matter

Jun 20, 2018
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Behavioural science has proved that it’s much easier to nudge an existing behaviour than to establish a new one. We identified and leveraged the phenomenon of “cyberchondria” (or asking Dr Google) to launch the Babylon AI doctor to the UK. We created a charming, funny, hyper-targeted campaign to highlight the silliness of randomly trusting the internet when you could have access to highly accurate medical diagnosis in seconds from Babylon.  

Ogilvy

We are home to the UK’s most diverse range of creative thinkers and doers, united in a single cause: making your brand matter. Our expertise span: Advertising, Customer Engagement, PR & Influence, Design & Branding, B2B, Consulting and Behaviour Change.

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