Making Kronenbourg Matter

Kronenbourg: A Taste Supreme (Advertising)

Jun 20, 2018
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How do you cut through with a tangible claim in a parity market which has always been dominated by the intangible? The old adage has always gone that people drink the advertising rather than the beer, yet we knew in taste tests that people preferred Kronenbourg to any other. Enter the lad legend that is Eric Cantona. We created the credible “pub currency” for hard-to-reach young men to connect to the brand - and the product - as a way to talk about our superior product credentials but in a socially and personally relevant way.

Results

Kronenbourg is now the fastest selling beer in the UK (2016 y-o-y). In a challenging market we saw increases in sales in both on and off-trade, and have seen a 20%+ increase in value y-o-y.



Ogilvy

We are home to the UK’s most diverse range of creative thinkers and doers, united in a single cause: making your brand matter. Our expertise span: Advertising, Customer Engagement, PR & Influence, Design & Branding, B2B, Consulting and Behaviour Change.

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