IKEA ' Silence the Critics'

Go to the profile of Mother London
Nov 08, 2019
0
0

IKEA enters the Christmas ad arena with a wonderfully ridiculous take on how we see the state of our homes over the holidays. The film shows a crew of everyday household objects come to life and perform a scathing diss track, about a place that clearly isn’t ready for festivities, before each one is eventually silenced by the ultimate comeback: some smart IKEA solutions.

It was directed by Tom Kuntz and the track was made bespoke by legendary Grime emcee, D Double E.

Go to the profile of Mother London

Mother London

Mother is one of the world’s most respected, independent creative companies. We started around one table with three people, all of whom shared the washing up. 22 years on, Mother has offices in London, New York, Los Angeles and Shanghai. From fast moving retailers and brands with global scale, to local jewels with local needs; we create ideas that are embraced by popular culture and deliver more powerfully as a result. Our ambition is to be a destination for the most creative minds in the world - this includes our clients. We are Campaign’s Agency of the Year, 2018 and Adage’s International Agency of the Year, 2018.

No comments yet.