KFC 'Dirty Louisiana'

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Oct 08, 2018
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When it comes burgers, they don’t get more messy and indulgent than the KFC Dirty Louisiana. So we couldn’t just announce its return - we had to warn people. 

The campaign kicked-off with a tongue-in-cheek ‘dirty disclaimer’, dialling up the burger’s messy credentials and encouraging fans to sign before they dine. 

Those who were brave enough to take on the burger were presented with their very own dirty bib, styled to resemble the Colonel’s iconic white suit. 

The dirty theme continued in a 10 second TV ad and nationwide digital outdoor campaign, turning up the taste in an explosion of sauces.

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Mother London

Mother is one of the world’s most respected, independent creative companies. We started around one table with three people, all of whom shared the washing up. 22 years on, Mother has offices in London, New York, Los Angeles and Shanghai. From fast moving retailers and brands with global scale, to local jewels with local needs; we create ideas that are embraced by popular culture and deliver more powerfully as a result. Our ambition is to be a destination for the most creative minds in the world - this includes our clients. We are Campaign’s Agency of the Year, 2018 and Adage’s International Agency of the Year, 2018.

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