BBC Radio 4 'Save our Trolls'

Go to the profile of Mother London
Apr 30, 2018
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Save Our Trolls is a spoof charity campaign song that aims to raise awareness of a serious cause - online abuse - and ultimately have it recognized as a public health issue.

As part of their series Take Back ConTROLL, BBC Radio 4 Woman’s Hour invited London agency Mother to come up with a creative solution in response to the stories of four women - Charley, Jackie, Charlotte and Kelly - who have each experienced different forms of online abuse. Save Our Trolls is the resulting campaign. 

Go to the profile of Mother London

Mother London

Mother is one of the world’s most respected, independent creative companies. We started around one table with three people, all of whom shared the washing up. 22 years on, Mother has offices in London, New York, Los Angeles and Shanghai. From fast moving retailers and brands with global scale, to local jewels with local needs; we create ideas that are embraced by popular culture and deliver more powerfully as a result. Our ambition is to be a destination for the most creative minds in the world - this includes our clients. We are Campaign’s Agency of the Year, 2018 and Adage’s International Agency of the Year, 2018.

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