IKEA x Teleman

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Apr 23, 2018
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For this new instalment of its “Be a Maverick with Fabric” campaign, IKEA partnered with acclaimed indie-pop band Teleman to show how textiles have the power to transform a home. In the spot, directed by Oscar Hudson, the band sets up their instruments in a sterile white roomset which is dramatically transformed to each note of their catchy single ‘Repeater’. And once they’ve got started, it’s not just the furniture that gets a make-over…

Go to the profile of Mother London

Mother London

Mother is one of the world’s most respected, independent creative companies. We started around one table with three people, all of whom shared the washing up. 22 years on, Mother has offices in London, New York, Los Angeles and Shanghai. From fast moving retailers and brands with global scale, to local jewels with local needs; we create ideas that are embraced by popular culture and deliver more powerfully as a result. Our ambition is to be a destination for the most creative minds in the world - this includes our clients. We are Campaign’s Agency of the Year, 2018 and Adage’s International Agency of the Year, 2018.

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