innocent 'On the Bright Side'

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Jan 16, 2018
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We know the world isn’t always sunshine and roses but the optimistic folk at innocent see things differently with a glass half full of juice. A new Pan-European campaign ‘on the bright side’ aims to inspire people to see the world the innocent way. We hero people who share that positive ethos and strive to brighten their day by doing things we’d all like to do a little more of, given the chance. 

Go to the profile of Mother London

Mother London

Mother is one of the world’s most respected, independent creative companies. We started around one table with three people, all of whom shared the washing up. 22 years on, Mother has offices in London, New York, Los Angeles and Shanghai. From fast moving retailers and brands with global scale, to local jewels with local needs; we create ideas that are embraced by popular culture and deliver more powerfully as a result. Our ambition is to be a destination for the most creative minds in the world - this includes our clients. We are Campaign’s Agency of the Year, 2018 and Adage’s International Agency of the Year, 2018.

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